Bethany began her career in commercial real estate over 10 years ago at Holliday Fenoglio Fowler, L.P. (HFF). Before joining KBC in June 2021, Bethany spent nine years, at Jones Lang LaSalle (JLL), most recently in Revenue Operations and Lead Management. In this role she oversaw the design and optimization of conversions through JLL’s digital channels, connecting customers to sales opportunities and ensuring that each step of the journey was tracked and measured. Previously at JLL, her curiosity and enthusiasm for self-learning took her on a dynamic journey through many functions in the organization, including business development and sales enablement, UX research and design, location intelligence and GIS, digital operations, analytics and program management, and property marketing technology. Bethany is a huge music fan and loves to attend live shows and music festivals. She enjoys staying active with running, biking and Pilates, and especially savors preparing a delicious home-cooked meal afterwards.